The Social Marketer's Essential Toolkit

The pace of change in social marketing is lightening speed. Tips, tools, apps and best practices fly by in our social feeds, making it challenging to figure out what to invest time in. After all, there are only so many hours in the day, and if you tested every new tool and read every instructional blog post that crossed your screen, you’d never be able to get your job done.

There are, however, a few timeless tools you should have in your arsenal. These tools have been the stalwarts of the social media practitioner and will make your job easier and your results better, even as the latest bells and whistles sail on by. Here’s a look at what you’ll need.