This guide is intended to help you understand what to expect in the Sweepstakes Builder at strutta.com.

What is a sweepstakes?

A sweepstakes is a chance based promotion where the winner is selected at random. Your classic enter-to-win giveaway is a sweepstakes.

Why run a sweepstakes?

Run a sweepstakes to capture customer feedback, to grow your e-mail database and social community, and to encourage online recommendations for your brand.