This guide is intended to help you understand what to expect in the Contest Builder at strutta.com.

What is a contest?

A contest is a skill based promotion where the winner is selected by popular vote and/or judges. American Idol and Dorito’s Crash The Superbowl are considered contests.

Why run a contest?

Run a contest to identify and connect with your most loyal customers, to activate your community, to turn your fans into brand ambassadors.